Monday, January 29, 2007
Monday, January 22, 2007
This is a great article in BusinessWeek. One thing caught my eye in particular, a company that calculates the value of reputation damage. Going to have a closer look at this. "Few Wall Street analysts, for example, have tried to assess how much damage Wal-Mart's reputation for poor labor and environmental practices did to the stock price. But New York's Communications Consulting Worldwide (CCW), which studies issues such as reputation, puts it in stark dollars and cents. CCW calculates that if Wal-Mart had a reputation like that of rival Target Corp. (TGT ), its stock would be worth 8.4% more, adding $16 billion in market capitalization".
A new study featured in the Financial Times suggests business is regaining public trust. However the study's publisher, Edelman PR, says that American brands have a problem in Europe. Presuming this means brands founded in America, but I thought some US brands have suffered negative associations for many years. I believe that Simon Anholt, author and expert on public diplomacy, considers that it is America that has the image problem, rather than US brands. Simon's Nation Brands Index publishes quarterly reports on nations public image.