tag:blogger.com,1999:blog-215005772024-03-14T15:36:55.360+00:00Ethical ReputationsCorporate ethics in the newsKaren Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.comBlogger123125tag:blogger.com,1999:blog-21500577.post-52914915982309241692010-03-02T22:07:00.005+00:002010-03-02T22:18:09.611+00:00Marks and Spencer Plan A extends to 2015Marks and Spencer commits to the next stage of Plan A, by stating the company's aim to become the world's most sustainable retailer by 2015, reports The Independent. Despite a complete lack of clarity over the standards in factories used by Marks and Spencer, it remains that the retailer has done much to raise the levels of ethical awareness among high street shoppers.Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-62902039714056202332009-09-17T13:41:00.004+00:002009-09-17T13:47:53.201+00:00New York Sep 22All eyes on the UN on Sep 22 as Obama joins 100 other government heads at the summit on Climate Change and Chinese President Hu Jintao will present China's new plans to tackle global warming.Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-45295469757244347112008-01-09T21:18:00.000+00:002008-01-09T23:15:54.953+00:00UK's largest advertisers call for greener agenciesIn May 2007, the COI called for agencies to improve their environmental credentials or risk being axed from their roster. In October, Procter and Gamble announced a sales target for environmentally improved products. Many advertisers are reviewing the way they source materials, promote their products and dispose of waste, partly to win consumer approval, and partly to appease regulators and Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com4tag:blogger.com,1999:blog-21500577.post-61437257573426747382008-01-07T20:38:00.000+00:002008-01-07T20:42:57.656+00:00Consumers call companies on false green claimsLast year there was a big rise in the number of people reporting false green claims to the Advertising Standards Authority reports Marketing magazine. Certainly consumers are becoming more aware of environmental issues, but their awareness of greenwashing is increasing too. Marketers and their agencies need to be more aware of their customers' increasing sophistication.Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-78769685020518651652007-10-30T17:01:00.000+00:002007-10-30T17:17:43.315+00:00Procter and government announce new targetsTwo significant announcements today - one from a brand owner and the other from government. Taken separately they are both important stories, but taken together they mark a huge change in the relationship between individuals, brands and government. Procter and Gamble released news of the company's plans to reduce the environmental impact of their products, while the UK Government announced "pay Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-33564170495288051512007-10-28T19:49:00.000+00:002007-10-28T20:12:47.562+00:00GAP accused of child labourGAP, the clothing retailer and member of Red initiative, was today accused of using child labour in the production of its clothing in India. Despite being rated as one of the most ethical retailers in the Time Out shopping league, ERI respondents have consistently rated GAP as one of the least ethical retailers on the index. Nearly 90% of people who rated GAP poorly did so because they believe "Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-54380745898678683122007-10-26T13:29:00.000+00:002007-10-26T14:01:19.015+00:00Is organic any good?News yesterday from BBC says that some goods may be stripped of their organic status if they've been flown into UK. If implemented this will help clear up some of the confusion that exists in consumers' minds. Back in 2006, to coincide with Fairtrade fortnight, ERI conducted research which shows half of UK shoppers weren't clear about the differences between fairtrade, organic and ethical goods. Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-69788437088788473752007-10-20T09:41:00.000+00:002007-10-20T09:52:31.996+00:00Netherlands launches tax on packagingFrom January 2008, the Netherlands will employ a carbon-based packaging tax that could herald the start of wider EU movement forcing companies to take CO2 emissions into account when making packaging decisions, according to Sustainable is Good and Environmental Leader reports.CO2 emissions from the production of each kilogram of packaging will form the basis of the calculations.Changes in Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com1tag:blogger.com,1999:blog-21500577.post-3060484431266949102007-09-13T09:47:00.000+00:002007-09-13T10:03:14.099+00:00Are consumers ready for Pay as you throw? The LGA (Local Government Association) recently proposed a ‘pay as you throw’ scheme after a survey found that almost two-thirds supported being charged under the system in return for council tax rebates. Of course it's not the first time we've heard about plans that focus on personal responsibility. David Miliband announced plans to review Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-27020311379924508292007-08-02T09:44:00.000+00:002007-08-02T09:54:22.883+00:00Time Out rates London's most ethical storesIn association with the Ethical Trading Initiative, this week's Time Out has rated London's most ethical retailers says GreenBiz. Marks and Spencer, Gap and H&M are rated highest.For me the differences between what shoppers think (ERI) and the results of audits such as this one are very revealing.According to the ERI, Marks and Spencer's consumer ratings are rising faster than any other Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-64494580272123498592007-07-18T07:22:00.000+00:002007-07-18T07:27:32.029+00:00Gordon Brown is urged to act on supermarkets using factories that pay workers 4p per hour for up to 80 hours a week says the Scotsman.Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-17848519730596075902007-07-10T16:53:00.000+00:002007-07-10T16:59:40.848+00:00Are banks pouncing on green to differentiate their products and make more profit asks The Telegraph? With commendable honesty, Barclaycard, which recently launched Breathe, says "yes" but goes on to say they are also responding to customer demand.The article also references the Live Earth concerts held on seven continents 07.07.07. Find out whether the concerts did change public perception - of Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-57042596881284467842007-06-15T09:04:00.000+00:002007-06-15T09:12:59.916+00:00Kellogg's has announced new voluntary guidelines for marketing to children.Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-84104571787467023752007-06-13T05:59:00.000+00:002007-06-13T06:16:41.990+00:00 Tesco have introduced what they call 'naked deliveries', an attempt to reduce the 4 billion bags their grocery delivery service uses every year. I'm trying to imagine what 4 billion bags looks like and how much oil and energy is used to produce them. It's quite hard. But it is a fitting response to consumers concerns which at the moment are focussed on packaging and recycling. Tesco's website Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-48857128548554351262007-06-12T07:40:00.000+00:002007-06-12T07:59:13.661+00:00Dixons CEO calls for an end to standbyThe Energy Saving Trust estimates that an average home in UK has 12 appliances on standby at any one time. Dixons CEO John Clare is meeting suppliers today to call for the end to the standby button on electrical goods. Dixons are the latest company to attempt to reduce energy use of its products. Recently Philips announced a 'green tick' logo to denote more energy efficient goods.Although the Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-59061959371680931922007-06-10T16:15:00.000+00:002007-06-10T16:30:49.910+00:00As the Carbon Trust's work shows, there is pressure on the airline industry to react to consumer and legislative pressures. The reaction of the airline industry varies widely, but regional carrier flybe has launched a scheme to alert customers to carbon offsetting. Using a traffic light system the airline aims to help customers decide whether to offset the carbon or not.Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-91218223308029154082007-06-10T14:40:00.000+00:002007-06-10T18:36:07.760+00:00Morrisons flags recyclable levels, Sainsbury's focus on sourcingHot on the heels of the Carbon Trust campaign comes announcements from two supermarkets. The first from Morrisons is a scheme launched to help customers identify which goods can be recycled.Our Ethical Reputation Index research shows a lot of people are confused about their role reducing waste and energy - so this scheme should be welcome news to consumers. Two-thirds of people surveyed on the Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-53079586787653287362007-06-10T14:35:00.000+00:002007-06-10T14:52:33.913+00:00Carbon Trust new campaign to help businessThe Carbon Trust has launched a campaign to persuade business to do find more ways of reducing carbon output. News of the story is featured here. Looking for a picture of the Carbon Trust I came across this instead - a diagram showing the market value at risk if sectors do not act to reduce carbon emissions. A difficult thing to calculate I'd imagine, but the relative positions seem pretty Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-67781826952131901342007-05-24T07:23:00.000+00:002007-05-24T07:58:27.836+00:00General Electric announced today that 'green' sales have doubled in the past two years to $12 billion. At the same time, overall sales at GE grew by just 20%. General Electric are broadcasting a press conference live today.General Electric and BP have both teamed up with ivillage to launch a new Web channel "to show women how easy it is to go green." Recently NewsCorp, IBM and Citigroup, have Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-84064421884999887472007-05-18T09:56:00.000+00:002007-06-10T14:45:03.716+00:00Yahoo! has launched a 'go green' initiative in the US. How will it affect consumers views of the company?Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-46086385532327583522007-05-16T11:04:00.000+00:002007-05-16T11:08:15.824+00:00 Tesco's shareholders have forced ethical issues onto the public agenda. Several newspapers have picked up on this including the Scotsman business pages. The comments below the article are interesting. Not only do they show that readers are thinking about these issues, but digital and social media is allowing them to participate in a debate. It means companies are becoming more open to public Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-49531786211859727562007-05-05T17:08:00.000+00:002007-05-05T17:12:31.432+00:00Technology catches upEnvironmental concerns have mainly focussed on the food and fashion industries, then transport. Now technology companies are coming under scrutiny. After we saw Greenpeace slam Apple, Steve Jobs announced new measures to green Apple. Now Philips have launched a new green tick to help guide consumers to more environmentally friendly products.Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-17357489607564274552007-04-24T11:32:00.000+00:002007-05-02T00:14:12.560+00:00Lime 'green living with a twist'Nice idea at Lime 'green living with a twist' to pull together 'eco' sites and blogs to provide comms opportunities.Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-68315558421598220702007-04-22T22:09:00.000+00:002007-04-22T22:13:22.265+00:00Marketing GreenI just stumbled across this blog called Marketing Green and thought it was great especially like the interview with Toyota about priuschat.com, very inspiring. Then I saw it was written by David Wigder at Digitas and then I realised why. They are a very interesting company - and I'm sure David is a very interesting person. So I'm going to take a closer look at this blog and read a few more Karen Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0tag:blogger.com,1999:blog-21500577.post-1176136539742147782007-04-09T16:35:00.000+00:002007-06-10T14:42:54.604+00:00L'Oreal and Body Shophttp://lifeandhealth.guardian.co.uk/wellbeing/story/0,,2053116,00.htmlKaren Fraserhttp://www.blogger.com/profile/17298930425923462338noreply@blogger.com0