How business needs to be "a good neighbour"

Tesco's Terry Leahy is quoted in The Telegraph as saying, "The battle to win customers will increasingly be fought not just on value, choice and convenience but on being good neighbours, being active in communities, seizing the environmental challenges and on behaving responsibly." Todd Stitzer, chief executive of Cadbury Schweppes, also was quoted as saying companies needed to "loudly and proudly communicate our values... what we stand for, what we are doing and why we are doing it".