Tuesday, October 30, 2007
Sunday, October 28, 2007
Friday, October 26, 2007
That said, many shoppers think organic means 'healthier and better for people and the environment'. Not so, according to AAGill in The Times, but the Soil Association might disagree.
But consumers are still choosing organic, and in increasing numbers, although they see the irony when organic food is flown thousands of miles to their supermarket.
Our research clearly shows that the people who buy organic also want less packaging and locally sourced products. If advertising promises this, but the store fails to deliver, shoppers pick up on it straight away. One ERI respondent says, "It is bad when a company does a big ad campaign about local sourcing, then a visit to the shop shows they are not. Am fed up with veg from Chile, Morocco etc, not what they advertise at all."
Saturday, October 20, 2007
CO2 emissions from the production of each kilogram of packaging will form the basis of the calculations.
Changes in packaging production for the Dutch market could give international companies a chance to save money and improve their standing in other European markets, by promoting their products' reduced carbon footprint.
Such measures will appeal to consumers, as the ERI shows 48% of consumers are now looking for less packaging when they shop. This is particularly true if regulators introduce personal carbon allowances, as consumers' carbon footprint may well benefit from a reduction in the CO2 emissions going into product packaging.
Makes me ask though: Will a carbon-based packaging tax encourage companies to make their packaging more easy to recycle, using either existing or new materials?
Thursday, September 13, 2007
The LGA (
The LGA (Local Government Association) recently proposed a ‘pay as you throw’ scheme after a survey found that almost two-thirds supported being charged under the system in return for council tax rebates.
Of course it's not the first time we've heard about plans that focus on personal responsibility. David Miliband announced plans to review pesonal carbon allowances in July 2006.
ERI and Lightspeed research shows people are aware of their carbon consumption even if they don’t refer to it in those terms. Their current focus is on recycling, rather than reusing or reducing. Around 90% people claim to recycle regularly, but fewer people are willing to limit air travel (30%) or use their car less (40%).
The good news, however, is well over 80% believe they personally can make a difference to climate change, but they do want some reward from brands or government for their actions.
The Live Earth full report covers this in more detail on the ERI website. To read more visit our reports section at www.ethicalreputationindex.com.
Thursday, August 02, 2007
For me the differences between what shoppers think (ERI) and the results of audits such as this one are very revealing.
According to the ERI, Marks and Spencer's consumer ratings are rising faster than any other retailer measured. Gap, however, are not getting the recognition the Time Out survey suggests they deserve.
Wednesday, July 18, 2007
Tuesday, July 10, 2007
The article also references the Live Earth concerts held on seven continents 07.07.07. Find out whether the concerts did change public perception - of climate change and the companies sponsoring the event - download our free Live Earth summary report, conducted in partnership with Lightspeed Research, at www.ethicalreputationindex.com
Friday, June 15, 2007
Wednesday, June 13, 2007
Tuesday, June 12, 2007
Although the Dixons item made the national news, I didn't find any mention of it - or the company's sustainability policies - on Dixons homepage. Companies announcing these types of schemes should support the news with information on their websites if they want to get their message across to both customers and business contacts.
Sunday, June 10, 2007
Our Ethical Reputation Index research shows a lot of people are confused about their role reducing waste and energy - so this scheme should be welcome news to consumers. Two-thirds of people surveyed on the ERI says that they no longer see recycled products as cheaper or inferior alternatives.
And Sainsbury's have announced a scheme to highlight provenance and British sourcing of food.
Meanwhile, Asda are about to launch a new campaign to highlight local sourcing of their milk, reports Brand Republic.
Food quality and sourcing is a big issue for shoppers. Our ERI research shows a quarter of UK's supermarket shoppers are interested in local sourcing . However they're even more concerned about packaging - nearly half are trying to avoid too much packaging when they go shopping.
Thursday, May 24, 2007
General Electric and BP have both teamed up with ivillage to launch a new Web channel "to show women how easy it is to go green."
Recently NewsCorp, IBM and Citigroup, have announced plans to invest billions of dollars in alternative energy, energy efficiency and carbon emission trading.
Friday, May 18, 2007
Wednesday, May 16, 2007
Saturday, May 05, 2007
Tuesday, April 24, 2007
Sunday, April 22, 2007
But that raises a point - which is bothering me right now - how do other people find the time to keep up to date with all their reading? I've just spent 2.5 hours on a Sunday evening reading items related to corporate responsibility, updating my del.icio.us tags and reading all the stuff I should be posting on this blog. It's 23.04 and I've not spoken more than 10 words to my partner all night - he even suggested a web conference tomorrow evening - he's not travelling or anything he was going to do it from another room in our house! (in case anyone doubts our sanity, this was a joke and he has got a new pc with a webcam today so wanted to try it out!)
My take on this is that I must be slow else how do other bloggers manage to post so prolifically. Mind you I did do some other domestic stuff today - maybe real life and any kind of second life just don't mix?
Anyway, nice blog David Wigder and I look forward to reading more soon.
Monday, April 09, 2007
Sunday, April 08, 2007
Tuesday, April 03, 2007
So right now there are 4 of us and we are all interested in how 'green' issues are affecting shoppers on the high street. I did an interview for the BBC last year, but that looked mainly at younger shoppers, cheaper clothes and so-called 'fast fashion'.
Our group is interested in a wider range of shoppers to see which issues are registering with them, if it is affecting buying behaviour and how this is changing perceptions of brands.
We're planning a meet up next week to discuss how we'll run an ethnographic study of shoppers (who've agreed to take part!) and so if it sounds interesting, drop me a line and maybe we can work together or come and present the results to you and/or your company.
Thursday, March 29, 2007
Russell's speech was great. I'm not certain I can do it justice, so instead I'll think I'll link to his thought process as he develops the presentation.
John Grant was very entertaining, showing some ideas to answer his own question, "How to reduce consumers' carbon emissions by 70%". The idea that sticks in my mind is the "Church of Climate Change Jerusalem". Very funny...guess you had to be there... but it made people laugh and got his point across that we consumers would need to re-design our lives to achieve one planet living.
And David's story of how Howies became the "3rd largest clothing company in Cardigan Bay" showed he does what he says. He said if you want to embed your principles in your business and communications then you need to "tell people what you're about in a way that charms them". Easy to say, hard to do, but absolutely right.