Tuesday, April 03, 2007

How people shop for clothes and shoes...

... this is a bit new for me, advertising what I'm working on in this 'blog. Up until now I've just noted things that have caught my eye in the press. But I'm planning a project with a few like- minded people and so I thought I'd plant a seed and see what grows...

So right now there are 4 of us and we are all interested in how 'green' issues are affecting shoppers on the high street. I did an interview for the BBC last year, but that looked mainly at younger shoppers, cheaper clothes and so-called 'fast fashion'.

Our group is interested in a wider range of shoppers to see which issues are registering with them, if it is affecting buying behaviour and how this is changing perceptions of brands.

We're planning a meet up next week to discuss how we'll run an ethnographic study of shoppers (who've agreed to take part!) and so if it sounds interesting, drop me a line and maybe we can work together or come and present the results to you and/or your company.

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