Tuesday, March 02, 2010
Thursday, September 17, 2009
Wednesday, January 09, 2008
In May 2007, the COI called for agencies to improve their environmental credentials or risk being axed from their roster. In October, Procter and Gamble announced a sales target for environmentally improved products.
Many advertisers are reviewing the way they source materials, promote their products and dispose of waste, partly to win consumer approval, and partly to appease regulators and reduce future energy costs and taxation.
To assess how agencies are responding, Marketing has teamed with the Ethical Reputation Index (ERI) to publish the
The results of the ERI Green Agency survey will be published in Marketing magazine in the coming weeks, and will be on hand to help clients and advertisers to choose their agencies based on a similar footing.
What do you think - is the communications industry is responding as fast as clients and consumers want?
Monday, January 07, 2008
Tuesday, October 30, 2007
Sunday, October 28, 2007
Friday, October 26, 2007
That said, many shoppers think organic means 'healthier and better for people and the environment'. Not so, according to AAGill in The Times, but the Soil Association might disagree.
But consumers are still choosing organic, and in increasing numbers, although they see the irony when organic food is flown thousands of miles to their supermarket.
Our research clearly shows that the people who buy organic also want less packaging and locally sourced products. If advertising promises this, but the store fails to deliver, shoppers pick up on it straight away. One ERI respondent says, "It is bad when a company does a big ad campaign about local sourcing, then a visit to the shop shows they are not. Am fed up with veg from Chile, Morocco etc, not what they advertise at all."