Procter and government announce new targets

Two significant announcements today - one from a brand owner and the other from government. Taken separately they are both important stories, but taken together they mark a huge change in the relationship between individuals, brands and government. Procter and Gamble released news of the company's plans to reduce the environmental impact of their products, while the UK Government announced "pay as you throw" plans. Procter's move to 'green' 10% of its products will help consumers to reduce their impact and reduce the amount they recycle, so they'll have lower recycling bills. If local councils do adopt this type of pay as you throw scheme, then consumers are very likely to choose the products that help them to keep their waste bills down. A good move by Procter and one that will protect their business in years to come.