Tuesday, April 24, 2007

Lime 'green living with a twist'

Nice idea at Lime 'green living with a twist' to pull together 'eco' sites and blogs to provide comms opportunities.

Sunday, April 22, 2007

Marketing Green

I just stumbled across this blog called Marketing Green and thought it was great especially like the interview with Toyota about priuschat.com, very inspiring. Then I saw it was written by David Wigder at Digitas and then I realised why. They are a very interesting company - and I'm sure David is a very interesting person. So I'm going to take a closer look at this blog and read a few more articles.

But that raises a point - which is bothering me right now - how do other people find the time to keep up to date with all their reading? I've just spent 2.5 hours on a Sunday evening reading items related to corporate responsibility, updating my del.icio.us tags and reading all the stuff I should be posting on this blog. It's 23.04 and I've not spoken more than 10 words to my partner all night - he even suggested a web conference tomorrow evening - he's not travelling or anything he was going to do it from another room in our house! (in case anyone doubts our sanity, this was a joke and he has got a new pc with a webcam today so wanted to try it out!)

My take on this is that I must be slow else how do other bloggers manage to post so prolifically. Mind you I did do some other domestic stuff today - maybe real life and any kind of second life just don't mix?

Anyway, nice blog David Wigder and I look forward to reading more soon.

Tuesday, April 03, 2007

How people shop for clothes and shoes...

... this is a bit new for me, advertising what I'm working on in this 'blog. Up until now I've just noted things that have caught my eye in the press. But I'm planning a project with a few like- minded people and so I thought I'd plant a seed and see what grows...

So right now there are 4 of us and we are all interested in how 'green' issues are affecting shoppers on the high street. I did an interview for the BBC last year, but that looked mainly at younger shoppers, cheaper clothes and so-called 'fast fashion'.

Our group is interested in a wider range of shoppers to see which issues are registering with them, if it is affecting buying behaviour and how this is changing perceptions of brands.

We're planning a meet up next week to discuss how we'll run an ethnographic study of shoppers (who've agreed to take part!) and so if it sounds interesting, drop me a line and maybe we can work together or come and present the results to you and/or your company.