Sunday, June 10, 2007

Morrisons flags recyclable levels, Sainsbury's focus on sourcing

Hot on the heels of the Carbon Trust campaign comes announcements from two supermarkets. The first from Morrisons is a scheme launched to help customers identify which goods can be recycled.

Our Ethical Reputation Index research shows a lot of people are confused about their role reducing waste and energy - so this scheme should be welcome news to consumers. Two-thirds of people surveyed on the ERI says that they no longer see recycled products as cheaper or inferior alternatives.

And Sainsbury's have announced a scheme to highlight provenance and British sourcing of food.

Meanwhile, Asda are about to launch a new campaign to highlight local sourcing of their milk, reports Brand Republic.

Food quality and sourcing is a big issue for shoppers. Our ERI research shows a quarter of UK's supermarket shoppers are interested in local sourcing . However they're even more concerned about packaging - nearly half are trying to avoid too much packaging when they go shopping.

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