Tuesday, June 12, 2007

Dixons CEO calls for an end to standby

The Energy Saving Trust estimates that an average home in UK has 12 appliances on standby at any one time. Dixons CEO John Clare is meeting suppliers today to call for the end to the standby button on electrical goods. Dixons are the latest company to attempt to reduce energy use of its products. Recently Philips announced a 'green tick' logo to denote more energy efficient goods.

Although the Dixons item made the national news, I didn't find any mention of it - or the company's sustainability policies - on Dixons homepage. Companies announcing these types of schemes should support the news with information on their websites if they want to get their message across to both customers and business contacts.

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