BusinessWeek "beyond the green corporation"

This is a great article in BusinessWeek. One thing caught my eye in particular, a company that calculates the value of reputation damage. Going to have a closer look at this. "Few Wall Street analysts, for example, have tried to assess how much damage Wal-Mart's reputation for poor labor and environmental practices did to the stock price. But New York's Communications Consulting Worldwide (CCW), which studies issues such as reputation, puts it in stark dollars and cents. CCW calculates that if Wal-Mart had a reputation like that of rival Target Corp. (TGT ), its stock would be worth 8.4% more, adding $16 billion in market capitalization".