New study shows business has regained trust

A new study featured in the Financial Times suggests business is regaining public trust. However the study's publisher, Edelman PR, says that American brands have a problem in Europe. Presuming this means brands founded in America, but I thought some US brands have suffered negative associations for many years. I believe that Simon Anholt, author and expert on public diplomacy, considers that it is America that has the image problem, rather than US brands. Simon's Nation Brands Index publishes quarterly reports on nations public image.