Are consumers ready for Pay as you throw?

The LGA (Local Government Association) recently proposed a ‘pay as you throw’ scheme after a survey found that almost two-thirds supported being charged under the system in return for council tax rebates.

Of course it's not the first time we've heard about plans that focus on personal responsibility. David Miliband announced plans to review pesonal carbon allowances in July 2006.

ERI and Lightspeed research shows people are aware of their carbon consumption even if they don’t refer to it in those terms. Their current focus is on recycling, rather than reusing or reducing. Around 90% people claim to recycle regularly, but fewer people are willing to limit air travel (30%) or use their car less (40%).

The good news, however, is well over 80% believe they personally can make a difference to climate change, but they do want some reward from brands or government for their actions.

The Live Earth full report covers this in more detail on the ERI website. To read more visit our reports section at www.ethicalreputationindex.com.