Will globally integrated enterprises benefit emerging economies?

Being seen to behave ethically is as important as making profits says Nick Mathiason in this article in The Observer. The report quotes Samuel Palmisano, chairman and chief executive of computer giant IBM, who says that "multinationals are dead. In their wake is a new creature - the 'globally integrated enterprise' (GIE) - which does not exploit nations or workers but seeks to 'open new possibilities for business growth and social progress". The article goes on to say that "Palmisano argues that the GIE represents the business model for the 21st century and that failure to embrace it will lead to financial and social meltdown".