Friday, July 07, 2006

Asda push for fairtrade kitemark on UK products

There is some doubt over ASDA's approach to Fairtrade Foundation for a 'Fairtrade kitemark' for food produced by UK farmers. While UK shoppers admit to some confusion about Fairtrade labelling, the addition of a Fairtrade kitemark for UK products might not help, since consumers associate the label with helping poorer farmers in developing countries.

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