Mobile phone manufacturers to aim improve environmental impact

PC World reports that a number of manufacturers have joined forces to try to make mobile phones more environmentally friendly. A number of other organisations including the World Wildlife Fund and the Department of the Environment are involved in the scheme. This scheme is announced shortly after European set regulations determining the types of materials that can be used in electronic devices. Other countries, notably the US have introduced similar regulations.

CSR is part of modern brand management

An interesting piece in Brand Republic asserts that marketers should consider CSR as part of modern brand management.

Sainsbury's launch greener packaging

Tesco recently launched their environmental initiative to encourage shoppers to use fewer bags by offering green clubcard points. Now Sainsbury's have revealed their compostable packaging which will be introduced over coming months on own label products. It's going to be difficult for city dwellers without their own composting bin. Perhaps councils will step up re-cycling efforts to include this type of packaging?

Wal-mart in China

As Wal-mart opens its 62nd store in China, China CSR reports that the store is focussing on corporate responsibility. Meanwhile in its US homeland, this article reports that Wal-mart is launching ads to defend its reputation. Interestingly both articles major on the benefits of 'everyday low prices', employment Wal-mart provides and the amount of taxes the company pays.