In May 2007, the COI called for agencies to improve their environmental credentials or risk being axed from their roster. In October, Procter and Gamble announced a sales target for environmentally improved products.
Many advertisers are reviewing the way they source materials, promote their products and dispose of waste, partly to win consumer approval, and partly to appease regulators and reduce future energy costs and taxation.
To assess how agencies are responding, Marketing has teamed with the Ethical Reputation Index (ERI) to publish the
The results of the ERI Green Agency survey will be published in Marketing magazine in the coming weeks, and will be on hand to help clients and advertisers to choose their agencies based on a similar footing.
What do you think - is the communications industry is responding as fast as clients and consumers want?