Red @ Davos

Bono launches 'Red' product range to help fight AIDS.
http://blogs.guardian.co.uk/news/archives/2006/01/26/better_red_than_.html

It's the comments on this blog that I find the most interesting. Clearly this is a decisive issue confused by prejudice, fashion (cool to knock the Corps), cynicism ('no-one can do anything without being called a sell-out these days') distrust ('the money will just go back to the pharma co.s anyway') and lack of information.