Monday, April 03, 2006
Launch day and lots of phone calls
Launched the study today and have had a lot of interest so far, phone calls from companies featured on the study, only one of them saying you're not going to publish any of this stuff, are you? Should I be putting my lawyer on speed dial do you think? The aim is not to cause controversy - the opposite in fact - this information is going to help companies communicate better with their consumers.