Monday, August 14, 2006
Ben and Jerry's Fairtrade ice-cream in UK
Unilever-owned Ben and Jerry's - the people who first brought us Chunky Monkey and Chubby Hubby - launch the UK's first Fairtrade ice-cream. Launched in 1978, sold to Unilever in 1999, the company has shown commitment to corporate responsibility. Their "Climate Change college" campaign was launched in 2005. The graduates of the programe (or 'ambassadors' as they are called) will help to lobby corporations and governments for greater action on climate change.