Apple seeks CSR manager

Wired blogs note that Apple is seeking a manager for their Corporate Responsibility program.

M&S campaign recognised by analysts

Marks and Spencer's "Look behind the label" is being credited as one of its most successful ever advertising campaigns. The Independent publishes this piece describing Citibank's assessment of the campaign.

Ben and Jerry's Fairtrade ice-cream in UK

Unilever-owned Ben and Jerry's - the people who first brought us Chunky Monkey and Chubby Hubby - launch the UK's first Fairtrade ice-cream. Launched in 1978, sold to Unilever in 1999, the company has shown commitment to corporate responsibility. Their "Climate Change college" campaign was launched in 2005. The graduates of the programe (or 'ambassadors' as they are called) will help to lobby corporations and governments for greater action on climate change.

Dell and power of blogging

This Sunday Times article talks about the influence of blogging on corporate reputation. A commentator Mark Rogers of Market Sentinel points out that 75% of new car buyers search online before they buy - companies should beware if they don't like what they find. And I read here that 44% of internet users are content creators according to Pew. This is an important trend right now but I was thinking the other day that the ways consumers will share their impressions of companies with each other will change again once mobile computing and wireless services will mean people will be able to research and share experiences of products closer to the point of purchase.

Asda responds to Defra calls

Asda, along with representatives from other supermarkets, met the environment secretary David Miliband last week to discuss ways to reduce waste from supermarkets. Asda have responded with news of their initiatives published in freshinfo today.