Friday, March 03, 2006
Consumers want more from Fairtrade
The Observer report says there are now more than 1,000 Fairtrade products. Research we've just published today shows consumers want even more from Fairtrade. Nearly half the people we polled were confused by the difference between Fairtrade, Ethical and organic goods, but 58% of people say they want more information, so they can make more informed choices.