Thursday, March 02, 2006

Product RED begins to make an impression

The Sunday Times reports Scarlett and Bono's involvement with Product RED, and the project has has begun to gain attention. Just over one quarter of the people we polled had heard of RED. Of those who had heard of it, RED was making a good impression. 60% of them said their opinion of Emporio Armani, Gap and Converse (owned by Nike) had improved as a result of their involvement in the initiative. If you'd like to know more, drop me a line at Fraser Consultancy

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